Alex Lauer is a Detroit-based musician, producer, and creative instigator whose work bridges the city’s DIY underground and its evolving cultural landscape. Coming from a musical family, Lauer cut his teeth hosting raucous shows and concerts before co-founding Scrummage University, an infamous Eastern Market art and music venue that became a haven for experimental acts like Dan Deacon and Black Dice.
Over the years, he’s performed in projects including Lord Scrummage, Benny Stoofy, and Big Lake Clyde, each pushing the boundaries of Detroit’s sound and scene. Now channeling that same chaotic creativity into real estate and development, Lauer has built a surreal, art-infused empire anchored by his beloved dog, Clyde Moop, a living extension of his lifelong commitment to weirdness, community, and art.